Tips For Promoting Your Business Using YouTube

Videos now make up almost two-thirds of the internet content. Recent stats reveal that YouTube has 1.5 billion active monthly users watching an hour of content every day.

That means your target audience and potential customers are paying attention and active on YouTube.

As a platform, YouTube has empowered businesses to create more video content and is quickly gaining the mark to become the most preferred digital promotion channel.

Let’s look at ten tips that work best for promoting your business on YouTube.

5 Best Tips to promote your business on YouTube

 

Tip 1: Optimize YouTube Search

YouTube search bar is the second most popular search tool after Google. People search all kinds of stuff on YouTube from ‘how to feed my dog’ to ‘understanding quantum physics’. This is why optimizing your business for YouTube search becomes essential.

Similar to Google SEO, you need to optimize your YouTube channel and videos to your target audience. Tapping into the power of YouTube search is more than just having the right keywords; the algorithm also favours relevance, so the more relevant content you put up on your channel, the more likely your business will be amongst the first ten videos on YouTube. Remember, your business is just one ranked video away from being on the popular list.

Tip 2: Select the best traffic-generating keywords for your videos

While the search is all about placing the right keywords in your videos — the first step is selecting the best keywords related to your business and videos. When doing YouTube keyword research, you have to choose the right keywords to push traffic to your videos. The best way to do that is to look for keywords on YouTube itself, but there are other tools available on the web that can help you like Google Search Console, SEMrush, Ubersuggest among others.

Tip 3: Create a great YouTube channel page

The first thing that your customer will see when you direct them to your YouTube channel is the home page. Therefore, designing a homepage is important because it makes an impression with your potential and existing customers. Your YouTube homepage should be an overview of what your channel is all about.

This includes creating an attractive thumbnail picture, beautiful channel art, quick to view playlists that are easy to find, and categorising various subjects, all of which include a call to action.

Pro tip: Make your home page stand out by creating a channel trailer that auto-plays when someone visits. You can do this easily by using an online intro maker and make your channel more appealing.

 

Tip 4: Focus your efforts on metadata tags

People often forget about this part, but it is as vital as placing the right keywords in your videos. Metadata is what the algorithm “reads” to understand the system. It comprises information about your video. These include video title, description, tags, and annotations. Metadata is beneficial as it makes your video get noticed by the YouTube algorithm, so as a business, your focus should be to increase viewership using metadata. Let’s take an example:

Example Video Title – “99 Online Marketing Tips for your Business”

Description – Do you want to learn how to market your business better online? Here are the tips to make your online business better? Watch this tutorial now!

Tags – marketing tips, online marketing tips, online business, tips online business, marketing business.

Tip 5: Look at what your competitors are doing

Most of the people who want to promote their business on YouTube try to reinvent the wheel. This is a waste of time unless you are doing something original. If you are promoting your business online, your focus should be on optimizing the existing platform and maximizing traffic. Look at what your competitors are doing, don’t precisely steal from them but take inspiration. See what is working for them and learn from it. Then, adapt and create your content in a better fashion to optimize your YouTube.

For instance, you can look at the most relevant videos that pop up when searching for your category and then copy the tags they have listed. This will increase the chances of your channel and videos being listed under the “suggestions” tag when customers of your competitors view that video.